Ahh, Pride Month. From the first of June through the 30th, the LGBTQ+ community and our allies convene to celebrate the many accomplishments and strides made by those who came before us in the past 50-odd years. And in the last five years alone, brands have latched onto us — for better and for worse.
The LGBTQ+ community has a long-standing history of struggle and marginalization — one that’s proven how society has come a long way, but still has even further to go. Yet, a beautiful community has risen up proud, self-determined and unafraid to take on the world as we know it.
While Pride Month should be about community, recognition, and honoring the millions of people who left us all too soon, it’s unfortunately become a money-making machine for many organizations that tend to drop off the face of the earth when July 1 rolls around.
Here are five considerations to help your brand avoid the performative pandering and be a true ally to the LGBTQ+ community — all Pride Month and beyond.
